Myeongdong) Myeongdong store located in Myeongdong, a center of Korean culture, romance, and leisure, Shinsegae Duty Free Myeongdong is within walking distance of both Namdaemun Market and N Seoul Tower, which offers a breathtaking view of downtown Seoul. Shinsegae Duty Free Myeongdong is more than just a place to shop; it is a destination for unforgettable experiences. The Iconic Zone on the 10th floor features Y, a stunning installation by world-renowned artist Carsten Höller paired with a massive 360- degree LED display. On the Sky Park on the 11th floor, visitors can enjoy panoramic views of Seoul, including Namsan Tower.

The store offers a wide range of products that cater to diverse tastes and trendy lifestyles, from global luxury brands to beauty, fashion, electronics, and food—all available at duty-free prices. The store features the world’s top three luxury brands—Louis Vuitton, Chanel, and Hermès—alongside other prestigious names such as Dior, Gucci, Cartier, Bulgari, and Tiffany. Also, There could be find various fashion, GENTLE MONSTER, MARITHÉ FRANÇOIS GIRBAUD ,LEE, MARHEN.J, MLB, NERDY, ACME DE LA VIE and LIFEWOKR.

Additionally, The Myeongdong store has the largest beauty department and the widest selection of brands among Korean duty-free shops. The store, also known as the ultimate "beauty playground," houses global brands such as Chanel, Estée Lauder, Lancôme, La Mer, Armani Beauty, and Tom Ford Beauty. The store also showcases Korea's top beauty brands, such as Sulwhasoo and Hoo, and emerging K-beauty brands like Tamburins, Beauty of Joseon, and Manyo Factory. For fragrance lovers, the perfume zone features brands like Frederic Malle, Jo Malone, Diptyque, Creed, and Kilian.

Especially, Shinsegae Duty Free Myeongdong is a must-visit course for BTS fans and is the SPACE OF BTS, a space that comprehensively displays BTS goods and music.

Address : 8F-12F, 77, Toegye-ro, Jung-gu, Seoul, Republic of Korea (Shinsegae Department Store)

MIAT Mongolian Airlines customers can present their boarding passes and e-tickets to enjoy the following exclusive discounts at the Shinsegae Duty Free Myeong-dong store:

① Shinsegae GOLD Membership for 1year (Up to 15% off)

② SHOPPING VOUCHER- Immediate discount of KRW 10,000/20,000/50,000 for each purchase of $30/100/300 or more (Valid until the end of the month of issue)

③ COUPON - Immediate discount of KRW5,000/15,000/30,000/45,000/75,000 for each purchase of USD50/100/200/300/500 or more (Valid until the end of the month of issue)

④ Welcome Gift (Facial Sheet Mask pack) for visitors

⑤ Starbucks KRW5,000 coupon for with purchase over $30

How to participate : Customers eligible for the benefits must visit the Customer Service Center at Shinsegae Duty Free stores and present their MIAT boarding pass (or e-ticket)